New clothing line combines positive messages and social awareness
By Kat Burgers
August 31, 2016
Peoria, AZ – New clothing brand, Etab Apparel, etc., is launching their brand and website on September 1, 2016.
About Etab Apparel, etc.
Etab Apparel, etc. is “apparel that makes a statement.” The brand is centered on positive messages and social awareness. Besides the message of positivity, there are two elements that set Etab Apparel, etc. apart from other brands.
First, Etab Apparel, etc. does NOT charge a higher price for plus sizes, as virtually every other clothing brand does. The brand believes that charging a premium for larger sizes is a form of discrimination and fat-shaming and, as such, refuses to participate in that business practice. Owner Kat Burgers states “I would rather take a loss in my bottom line than to pass on the message to my customers that they should be penalized for wearing a larger size.”
Second, every month Etab Apparel, etc. will offer a featured t-shirt and donate 100% of the profits from the sale of that shirt to a designated charity. After the month the t-shirt is featured, 50% of the profits from the sale of that shirt will continue to be donated to the charity. The featured charity for September 2016 is Food on Foot, a Los Angeles based charity that feeds, clothes and provides work opportunities to the homeless.
In addition, Etab Apparel, etc. sources their apparel from companies that share their belief in the importance of providing socially and environmentally responsible products.
About Kat Burgers
Kat Burgers has spent the majority of her career in office and restaurant management. After spending 10 years in Los Angeles, she returned to the Peoria, AZ in March 2014 to help raise her nephew and complete her Bachelor’s degree. While Kat has always had a passion for all things artistic, she discovered a love of graphic design over the past couple years and is extremely excited to now translate that through her clothing brand. Kat is a strong, confident woman with outspoken opinions and looks forward to sharing these messages with Etab Apparel, etc.
For more information, please contact
Kat Burgers, Owner and Designer